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California Coast Designs’ founding partner and CEO is Weston Kobzeff. At age nineteen, fascinated with the art and science of jewelry-making, Weston started working as a jeweler’s apprentice. After gaining a hands-on education in diamonds and gemstones, jewelry design, manufacturing, and distribution, he moved up to a national jewelry chain. But while he quickly became a top performer and manager of a sales team, he was frustrated with the excessive mark-ups and the focus on profits, and started dreaming of a different kind of jewelry business.