Once you have chosen the style of a piece of jewelry, the next decision is the diamond itself. The best way to determine a diamond’s quality is to measure it according to the 4cs: Cut, Clarity,Color, Carat Weight. How to Care For Rings A mild solution of six parts water to one part ammonia may be applied with a soft bristle brush. To keep your ring looking beautiful, we recommend that you visit the store for cleaning and inspectionof your ring every six months. What Metals Are Available Platinum The most coveted of precious metals, more rare than 14k gold; platinum is pure, hypoallergenic, white and tarnish resistant. Because of its whiteness, there is no extraneous color to cast on the diamond so it reflects maximum sparkle and brilliance. Palladium A member of platinum group of metals, it is a silver-white metal that will not tarnish. It is hypoallergenicand 95% pure. Yellow Gold A natural chemical element, which means it cannot be manufactured and therefore considered rare. It is deep yellow in color and very dense. White Gold White gold is an alloy of gold and at least one white metal, such as silver or palladium. Tungsten Carbide Tungsten metal processed with carbon, ground to a powder that is compressed at extremely high temperatures. It is permanently polished, highly durable and scratch resistant, 10 times harder than gold. Art Carved Tungsten Carbide TC.850 is a patented formula for a scratch resistant, forever polished luster. Titanium One of the new millennium metals, 99% pure Titanium, lightweight, durable and hypoallergenic with grey luster.